$644
Total ad spend (Meta + Google)
$644 in ads booked 10 jobs. $4,440 in work.
I built and ran the ads, the lead form, and the website for my own junk removal company. The whole system, start to finish. Every number below is pulled from the dashboards and confirmed against my booking records.
6.9×
Return on ad spend
$4,440 booked on $644
Peak month
The month these ads ran was Haul Yeah's most profitable month to date, on an established business, not a startup.
10
Jobs booked & confirmed
$4,440
Service revenue booked
$64.40
Ad cost per booked job
$10.05
Cost per lead (Meta)
$444
Average job value
01
Two platforms, one result
Meta (Facebook / Instagram)Lead form
Ad spend$392.04
Leads39
Cost per lead$10.05
Impressions23,777
Google AdsSearch
Ad spend$252
Clicks86
Cost per click$2.93
Impressions1,310
Across both platforms, 10 booked jobs confirmed against booking records
$4,440 total
02
The full system I built
MetaFacebook / Instagram
People aren't searching yet. The ad has to find them in the feed and pull them in.
1
The ad stops the scroll
Bold creative in the feed names the service and the county. One clear offer, no clutter.
2
They fill out an instant form
Tapping the ad opens a short lead form right inside the app. Seven quick questions capture what they need hauled, how much, and where.
3
The lead gets delivered automatically
Each submission is routed to the owner the moment it comes in, by instant text, a running spreadsheet, or email, whatever they prefer, so follow up happens fast while the customer is still interested.
GoogleSearch
They're already looking for junk removal. We just have to show up first.
1
Our ad shows up top
When someone searches, the ad appears at the top of the results with the business name, rating, and a tap to call button.
Sponsored
Haul Yeah! Sonoma · Junk Removal
★ 5.0 (34) · Sonoma County
Call (707) 789-1312
2
They call, or open the website
They can call straight from the search result, or click through to the website.
3
The request gets delivered the same way
A call or a quote form submission is routed to the owner automatically, using the same instant text, spreadsheet, or email setup, ready for a fast same-day quote.
03
The leads became happy customers
Why she chose us
"I looked at a few different companies, but you had the best website. That's why I called you guys."
Amanda, booked customer
★★★★★
"Great guys, on time, good price, fast and super friendly."
Pedro G.
What this means for your business
If you run a local service business, whether that's plumbing, landscaping, hauling, HVAC, or cleaning, this is the same system I'd build for you: an offer people actually click, a form that qualifies the lead, and a site that turns it into a booked call. Plus tracking, so you always know what a job costs you to win.
I know your customer because I've spent my own money competing for them.